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What is brand story about?

What Goes Around Comes Around

Founded in 2016, LY-LIFESTYLE is a Singapore-based manufacturer of premium lifestyle products ranging from head to toe. All our products are formulated with natural, naturally-derived and non-animal ingredients that are cruelty-free and eco-friendly, and are manufactured in GMP certified facilities. LY only manufactures lifestyle products that our families and researchers approve to use everyday.

Our Legacy

  • 2025
  • 2024
  • 2023
  • 2022
  • 2021
  • 2019
  • 2018
  • 2016
  • 2015
  • 2014
  • 2013
  • 2025

    March 04, 2025

    BYST FAIR 07 - Goodie Bag Sponsor

    Date: 2025-03-04 Tuesday
    Time: 10:00 - 15:00
    Venue: Sake+
    Address: 313 Orchard Road, #01-27 313@Somerset, Singapore 238895

    Sponsored Item:
    LY RevitaMDX Anti-Aging Facial Mask

  • 2024

    December 05, 2024

    Welcoming Our First Supermarket Authorized Reseller

    We are excited to welcome our very first supermarket retail partner, HAOmart! To mark this milestone, we launched a façade advertisement at Orchard Plaza, conveniently located next to its HQ and Mega Flagship Store inside Taste Orchard (Opposite 313@Somerset). To further boost awareness, we held a flash sale during the Christmas and New Year period, drawing even more attention to this exciting partnership.

  • 2024

    November 19, 2024

    BYST FAIR 06 - Goodie Bag Sponsor

    Date: 2024-11-19 Tuesday
    Time: 10:00 - 14:00
    Venue: Sake+
    Address: 313 Orchard Road, #01-27 313@Somerset, Singapore 238895
    Attendence: 350+ visitors

    Sponsored Items:
    LY RevitaPūr Face Wash
    LY First-Aid LOBALM (5ml)

  • 2024

    November 07, 2024

    Gold Sponsor for Welfare Drive: SMUX Diner 2024

    Date: 2024-11-07 Thursday
    Time: 11:30 - 17:00
    Venue: T-Junction of Singapore Management University (SMU) Administration Building 
    Address: 81 Victoria Street, Rochor, Singapore 188065
     

  • 2024

    October 28, 2024

    Our First Public Try & Review Challenge with RevitaPūr Face Wash

    Our first public try-and-review challenge done by Daily Vanity (Singapore's #1 Beauty Media) delivered surprising and rewarding results. Despite the challenges, most readers saw noticeable improvements in their skin after a 28-day diligent trial with RevitaPūr Face Wash. The review article also received a very encouraging response, with free sample redemptions exceeding expectations by over 150%. The experience was truly insightful and fruitful.

  • 2024

    August 05, 2024

    National Day 2024 Awareness Campaign in Appreciation of Our Top Retail Partner

    In celebration of National Day 2024 and as a tribute to our top-performing retail partner, Dah Kai Medical Hall (Registered TCM), we launched a special awareness campaign at Marine Parade Station on the Thomson-East Coast Line (TEL). The campaign highlighted our newly revamped Vital-G Body Maintenance Cream (with Glucosamine & MSM) in honor of its global sales milestone, while also promoting our retail partner’s store location to remind regular customers and attract new ones.

  • 2024

    August 01, 2024

    National Day 2024 Promotion Campaign at Downtown Line Stations

    In celebration of National Day 2024, we proudly launched our second MRT advertising campaign, featuring exclusive promotions at three selected stations along the Downtown Line. Running throughout August, the campaign successfully drove higher online sales compared to our previous effort.

  • 2024

    July 25, 2024

    Comprehensive Upgrade of LY 53a Glucosamine Cream (MSM Plus) to Celebrate a Sales Milestone

    Having sold 10,000 bottles worldwide since 2018, we are thrilled to introduce a comprehensive upgrade to LY 53a. This enhancement covers every aspect of the product—from its name, packaging, and volume to improved affordability and quality—ensuring an even better experience for our valued customers.

  • 2024

    June 12, 2024

    Exclusive Gift Set Collaboration with Fushin Hotel Taipei

    We are honored to collaborate with Fushin Hotel Taipei in designing an exclusive gift set for their business and executive VIP guests — discerning travelers who appreciate high-quality lifestyle products. To elevate their experience, Fushin has curated a luxurious natural shower set, offering a refreshing way to unwind after long travels and demanding work overseas.

  • 2024

    May 02, 2024

    Launch of Our Inaugural MRT Advertising Campaign

    In celebration of Mother's Day, we proudly launched our very first MRT advertising campaign, featuring special promotions at three stations along the Downtown Line. The campaign ran throughout the month of May and generated many interesting inquiries.

    Pure as Mother's Love: RevitaPūr Face Wash
    Gentle as Mother's Love: Gentle Baby Bath
    Lasting as Mother's Love: RevitaMDX Anti-Aging Facial Mask

  • 2024

    May 01, 2024

    Miracle in a Jar – Launch of RevitaPūr Face Wash, Our First Flagship Cleanser.

    Experience the power of our innovative UHPP Moisturizing Factor, designed to deeply cleanse while leaving your skin radiant and supple. Don’t be fooled by the jar—this isn’t a cream, but a revolutionary face wash!

  • 2023

    February 01, 2023

    Launch of Our Instagram Page

    Keeping social media updated is never easy—managing one Facebook Page is already a challenge. What’s even more disheartening? Spending days crafting meaningful content, only for it to go unnoticed. But we press on. We believe in sharing valuable knowledge to challenge outdated norms. Reputation and trust take time to build, and this is just another step in that journey.

  • 2023

    January 30, 2023

    Launch of Our Long-Awaited Revamped Official Website

    After months of discussions and waiting—six months to be exact—we’ve finally launched our fully revamped and customized official website, complete with e-commerce functionality and exciting new features to come. While there are still improvements to be made, this marks the beginning of new possibilities for the brand and dynamic interactions with our loyal customers!

  • 2022

    December 30, 2022

    Welcoming Our Very First Authorized Reseller

    On December 30, 2022, Dah Kai Medical Hall, a renowned Traditional Chinese Medicine (TCM) establishment at Parkway Parade Shopping Mall, became our first authorized reseller. After experiencing the effectiveness of LY 53a Glucosamine Cream (MSM Plus) (50ml), they made an initial purchase of 30 bottles, marking the beginning of a valued partnership.

  • 2021

    November 11, 2021

    Launch of Our Facebook Page

    As part of a 3-day social media marketing course, we took on the challenge of setting up a Facebook Page. And here we are—finally! You might be wondering why a company established in 2016 has had zero social media presence until now. Well… that’s a story for another time. When the time is right, our new CEO will share it.

  • 2019

    March 10, 2019

    Exhibitor at IECSC New York 2019

    From March 10 to 12, 2019, we participated in the International Esthetics, Cosmetics, and Spa Conference (IECSC) at the Jacob Javits Convention Center in New York City. It was our first time "testing the waters" at an international level—an eye-opening experience where we recognized both our gaps and our strengths. After the exhibition, we also took the opportunity to explore NYC for the first time. We know we’ll be back when the time is right.

     

  • 2018

    January 01, 2018

    Launch of Our Second Product Catalogue: Nature • Life • Share • Health 2018

    With the introduction of new products, a newly-chosen brand color, and updated packaging, this catalogue marked a significant yet challenging phase for our brand—often referred to as the "black window" period. While the design wasn’t unattractive, it sparked concerns and "complaints" from many of our female customers.

  • 2016

    January 01, 2016

    Launch of our First Product Catalogue: Lifestyle with Nature 1981-2016

    You might be wondering why 1981—this marks the establishment of the Daxi Health Botanical Garden, the place where the fateful encounter of the "Three Musketeers" took place.

  • 2015

    January 05, 2015

    Where It All Began: Born with Integrity – The LY Gentle Baby Bath Story.

    This was our inaugural product, developed even before the company was officially established. We formulated it to meet the exacting specifications of a major client. Despite being the only company to fully comply with all of their stringent requirements, we ultimately lost the business. This was because we refused to compromise on quality to meet their price target, which indeed contradicted their own requirements. This decision, while perhaps ironic, reflects our unwavering commitment to excellence and integrity.

  • 2014

    June 01, 2014

    The Official Launch of the LY Brand

    From soil preparation and cultivation to the delivery of our final products, LY is dedicated to formulating natural solutions that are both functional and safe for people and the environment, guided by the 'herbal faith' of our founders.

  • 2013

    June 01, 2013

    The Fateful Encounter of the “Three Musketeers”

    Mr Louis Yen (Founder & Director of LOUIS YEN SINGAPORE PTE LTD)
    Dr Eason Chiang (Founder & Director of NOBRAC BIO-TECHNOLOGY CO LTD)
    Mr Zhang Qing Jin (Founder & Director of DAXI HEALTH BOTANICAL GARDEN)